Ted Canova
About Shaping Culture
We believe work should feel like it matters.
Shaping Culture is a podcast production company specializing in internal and external branded podcasts that strengthen workplace culture, humanize leadership, and build meaningful connections with audiences.
We partner with companies, foundations, and media organizations to create podcasts employees actually listen to, and audiences trust.
Our Approach
We don’t just produce podcasts. We help organizations communicate in a more human way.
Through thoughtful storytelling, authentic conversations, and high-quality production, we turn internal communications into something people choose to engage with and external content into something people remember.
From strategy to launch, every podcast is designed to build trust, clarity, and connection.
What We Do
Internal podcast production for employee engagement
Branded podcast production for marketing and thought leadership
Full-service podcast production: strategy, recording, editing, distribution
Audio storytelling that strengthens culture and communication
Led by Experience
Shaping Culture is led by Ted Canova, an Edward R. Murrow Award-winning journalist and podcasting pioneer with more than 15 years of experience.
His work has helped organizations create authentic, impactful audio that resonates internally and externally bringing a journalist’s instinct for story to the world of business communication.
Why Podcasting Works
In a crowded digital world, podcasts cut through.
They reach people during moments other channels can’t, on commutes, between meetings, and away from screens. More importantly, they create a sense of voice, presence, and trust that traditional internal communications often lack.
Our Mission
To help organizations create communication that people don’t just receive, but value.
Because when people feel heard, informed, and connected, culture improves, and so does everything else.
Let’s Work Together
If you're exploring internal podcasts for employees or branded podcast production, we’d love to talk.