Trusted Podcast Production Company for Your Internal and External Communications
We are a full-service podcast editing and production company with proven results, committed to improving employee engagement, company culture, and thought leadership for global brands and businesses.
We know there’s a critical link between a strong company culture and its financial success. And we have evidence that our podcast productions connect the two. Our work improves teamwork and productivity, unites employees around clear goals, and is responsible for recruiting and retaining top talent. In fact, two of our clients landed highly sought-after Directors who credited our podcasts as the reason they were their top choice.
Choosing the ideal partner is not just about technical expertise; it's about finding a team that resonates with your vision, understands your audience, and brings your unique story to life. And to start our partnership on the right note, we take special care to onboard clients with our Podcast Strategy Workshop, so each step is crystal clear.
“After a thorough and engaging workshop, Ted listened carefully to our wide-ranging ideas and expertly channeled them into relevant topic areas for our audience. His efforts moved us from guesswork to a true strategy.”
Starting a Company Podcast
Top 10 Benefits of a Company Podcast
We are led by Edward R. Murrow Award winning journalist Ted Canova, who has more than 15 years experience in developing and producing podcast series for dozens of global brands in healthcare, automotive, technology, manufacturing, construction, and employee-owned businesses.
What distinguishes us as a premier podcast production agency is our expertise, reputation, and reliability.
As a boutique podcast agency, your investment goes into your series, not overhead.
Onboarding with us takes the mystery out of podcasting, where your team aligns, light bulbs go off, and every next step is clear.
Before podcasts, we worked in award-winning newsrooms, so we know how to produce content that earns attention and trust.
We perfect every detail- no “umms” or “uhhs,” just your best performance.
With us, there’s no delegating to some junior associate.
Bottom line: We’re known for making every client feel like they’re our only one.
“Ted and his team listened carefully to our wide-ranging ideas and expertly channeled them into relevant topic areas for our audience.”
How to Choose the Right Podcast Production Company
Principal and Chief Content Officer
We Produce a Variety of Podcasts That Connect Your Employees With Your Mission
Convey “Humble Leadership”
Podcasts offer leaders a fresh avenue to engage authentically and compassionately with their teams. Through this platform, leaders can delve into intricate subjects, applaud achievements, and acknowledge employees' contributions. Additionally, it enables leaders to appear more approachable, sharing their vulnerabilities while reinforcing their vision. This concerted effort showcases a dedication to nurturing trust and fostering loyalty among employees.
Employee Engagement
Podcasts strengthen workplace camaraderie by serving as a virtual hub for insights into ongoing activities and showcasing individual contributions to the overall mission. They bridge the gap between on-site and remote employees, breaking down organizational barriers. This communal knowledge-sharing not only unifies teams with their objectives but also emphasizes pivotal "mission moments," fostering improved collaboration companywide.
Boost Sales Performance
Podcasts elevate your sales team's edge in the competitive landscape. Offering motivation, recognition, and invaluable sales strategies, they equip members with insights for their next sales interactions. Leveraging success narratives and detailed deal closures, podcasts align the team, foster camaraderie, enhance training for new reps, and ultimately mitigate turnover.
Recruit and Retain Employees
Podcasts offer a unique advantage for firms seeking to attract and retain top talent amidst the current scarcity. With 62% of companies deeming their onboarding processes ineffective, podcasts provide both employers and new hires with comprehensive information right from day one and beyond. Additionally, we've witnessed instances where candidates opt to join our clients' teams after engaging with the company's podcast.
Train Staff
Podcasts offer training and ongoing education for your staff, granting them flexibility in their learning process. Serving as a personalized coaching tool, podcasts strengthen the connection between employees and your organization's mission. Additionally, podcast listeners are known to retain information better, benefiting from the effectiveness of auditory memory.
Strengthen Middle Management
Podcasts are instrumental in cultivating and training middle managers, pivotal in translating leaders' vision into actionable strategies and shaping company culture. They foster the growth of future leaders, providing a dedicated platform for middle managers to enhance their managerial skills—from fostering trust and boosting productivity to effectively navigating interpersonal dynamics with employees.
Promote Work-Life Balance
Podcasts enable companies to showcase their commitment to employee well-being, particularly in an era of escalating burnout. Offering supportive guidance and actionable tips for a healthier, balanced lifestyle, podcasts advocate for employee welfare. Moreover, they foster a culture of kindness, collaboration, and mentorship within the company.
Company Values
Company podcasts engage employees with real stories that connect them to core values of your organization. By sharing leadership insights and team successes, podcasts that focus on values foster alignment, inspire pride, and deepen understanding across the organization.
Employee Resource Groups
Podcasts featuring ERGs contribute to a positive employee experience within a company. They educate all staff members about employee-led initiatives, such as volunteer opportunities, while also serving as a "virtual lounge" where employees can enjoy learning about and engaging with ERG groups of their preference.
How Podcasts Improve Productivity
Your employees strive to be productive, but their workflow is often disrupted by Zoom meetings, emails, chats, and texts. And there’s a high cost to this. According to a University of California Irvine study, each interruption sets them back 23 minutes in refocusing.
Podcasting revolutionizes your internal communications. With a growing listenership among your hard-to-reach employees, podcasts offer unparalleled convenience during commutes, walks, or while running errands, so employees can listen at their own pace and schedule.
The outcome? A more productive, well-informed, and deeply committed workforce.
Podcast Listenership in the U.S.
Why Company Podcasts Succeed: Inside The Numbers
The data backs the effectiveness of podcasting as a primary channel for both internal and external communications:
65% actively share and discuss what they learn from podcasts.
55% of podcast listeners engage to gain knowledge.
27% tune in for motivation and inspiration.
Podcast listenership is on the rise, increasing 6.83% year-over-year.
As a top-tier podcast editing agency, we specialize in sound editing for podcasts. Discover our comprehensive podcast creation services today.
