There’s Nothing More Intimate Than a Voice in Your Ear
We are a full-service podcast editing and production company creating internal and external branded podcasts that people actually listen to.
Trusted by global brands that care about culture, engagement, and thought leadership.
15+ years producing authentic podcasts for companies, foundations, and media brands.
Curious About Starting A Company Podcast?
Internal and External Branded Podcast Production
We create podcasts that strengthen culture internally and build trust externally.
Internal Podcasts
Employee engagement, leadership voice, culture storytelling
Branded Podcasts
Thought leadership, marketing, audience growth
Full-Service Production
Strategy, recording, editing, distribution
Why Podcasts Work
Platform is convenient; you can listen anytime, anywhere
Turns internal communication into stories people actually listen to.
Builds trust at scale
Humanizes leadership
Cuts through digital noise
Simple. Proven. Effective.
Plan → Produce → Launch
Strategy & concept
Recording & production
Launch & growth
Hear The Difference
About Shaping Culture
Shaping Culture is a podcast production company led by award-winning journalist Ted Canova, helping organizations create meaningful internal and external branded podcasts that drive engagement and connection.
Your employees are listening but are they listening to you?
Let’s make something they choose to hear.
Explore The Variety of Podcasts We Create
Convey “Humble Leadership”
Podcasts offer leaders a fresh avenue to engage authentically and compassionately with their teams. Through this platform, leaders can delve into intricate subjects, applaud achievements, and acknowledge employees' contributions. Additionally, it enables leaders to appear more approachable, sharing their vulnerabilities while reinforcing their vision. This concerted effort showcases a dedication to nurturing trust and fostering loyalty among employees.
Employee Engagement
Podcasts strengthen workplace camaraderie by serving as a virtual hub for insights into ongoing activities and showcasing individual contributions to the overall mission. They bridge the gap between on-site and remote employees, breaking down organizational barriers. This communal knowledge-sharing not only unifies teams with their objectives but also emphasizes pivotal "mission moments," fostering improved collaboration companywide.
Boost Sales Performance
Podcasts elevate your sales team's edge in the competitive landscape. Offering motivation, recognition, and invaluable sales strategies, they equip members with insights for their next sales interactions. Leveraging success narratives and detailed deal closures, podcasts align the team, foster camaraderie, enhance training for new reps, and ultimately mitigate turnover.
Recruit and Retain Employees
Podcasts offer a unique advantage for firms seeking to attract and retain top talent amidst the current scarcity. With 62% of companies deeming their onboarding processes ineffective, podcasts provide both employers and new hires with comprehensive information right from day one and beyond. Additionally, we've witnessed instances where candidates opt to join our clients' teams after engaging with the company's podcast.
Train Staff
Podcasts offer training and ongoing education for your staff, granting them flexibility in their learning process. Serving as a personalized coaching tool, podcasts strengthen the connection between employees and your organization's mission. Additionally, podcast listeners are known to retain information better, benefiting from the effectiveness of auditory memory.
Strengthen Middle Management
Podcasts are instrumental in cultivating and training middle managers, pivotal in translating leaders' vision into actionable strategies and shaping company culture. They foster the growth of future leaders, providing a dedicated platform for middle managers to enhance their managerial skills—from fostering trust and boosting productivity to effectively navigating interpersonal dynamics with employees.
Promote Work-Life Balance
Podcasts enable companies to showcase their commitment to employee well-being, particularly in an era of escalating burnout. Offering supportive guidance and actionable tips for a healthier, balanced lifestyle, podcasts advocate for employee welfare. Moreover, they foster a culture of kindness, collaboration, and mentorship within the company.
Company Values
Company podcasts engage employees with real stories that connect them to core values of your organization. By sharing leadership insights and team successes, podcasts that focus on values foster alignment, inspire pride, and deepen understanding across the organization.
Employee Resource Groups
Podcasts featuring ERGs contribute to a positive employee experience within a company. They educate all staff members about employee-led initiatives, such as volunteer opportunities, while also serving as a "virtual lounge" where employees can enjoy learning about and engaging with ERG groups of their preference.
