Podcast Production Portfolio
A Trusted Partner Across Industries
Shaping Culture partners with a diverse portfolio of clients to create custom podcast series that align with strategic communication goals. Whether internal or external in focus, each series is designed to amplify brand voice, build trust, and spark meaningful engagement.
Health Care
Henry Ford Health is more than Michigan’s largest employer; it takes an unabashed leadership role in building a better Detroit, tackling big ideas in their podcast series hosted by their CEO Bob Riney.
Kaiser Permanente knew the toll the pandemic was taking on its frontline workers. So this podcast series, hoasted by its CEO, imparts empathy and advocates for a healthy work-life balance.
The world’s first biotech company had an idea: can a fun and informative podcast series accelerate a cancer cure by connecting its researchers with one another? Let’s hope so.
Medicare insurance is confusing and, frankly, a dry topic. So to engage its sales agents, we launched an educational and fun podcast series starting with a catchy title and theme music, “The Secret Agent.”
This innovative medical group elevated its thought leadership in a fun and informative podcast series, with a focus on what differentiates them: helping patients living with the most mysterious and chronic illnesses.
The global PR agency FleishmanHillard turned to us to produce, write, and host an NPR-style, narrative podcast series for its client Texas Oncology, showcasing emotional patient-doctor stories.
One podcast wasn’t enough for this leading healthcare advocacy organization. It called on us to build a podcast network, with a variety of podcast formats tackling topical news, chronic illness, innovative treatments, and healthy living.
Automotive
What good is it for HQ to have a solid strategic plan if it doesn’t communicate it with the boots-on-the-ground? Acura launched a podcast series to engage all of its dealerships across the country, to educate sales teams on innovations headed down the road.
Higher Ed
Entrepreneurial leadership distinguishes Babson College as the #2 college in the U.S. Their podcast series pulls back the curtain on what makes a person, product, or service a success, taking listeners on the painstaking journey going From Problems to Possibilities.
Real Estate
This charming New England development puts a premium on the environment, protecting 70% of its total acreage for open space. This distinction comes to life in an audio series designed to market the property to home buyers and empty nesters.
Employee-Owned ESOPs
You can feel the difference at an employee-owned company. For this national construction firm, the 32nd largest employee-owned company in the U.S., The Big Room podcast captures the place where associates huddle each day, and spotlights their culture of pride.
Pride runs deeper at employee-owned companies where success is shared. Podcast 71 connects Parksite’s employee-owners across 22 states, giving them a clearer understanding of the challenges and rewards experienced by sales reps, warehouse teams, and drivers.
Technology
This national software company knows how frustrating and disengaging it is for citizens to encounter antiquated government websites, and uses its podcast to highlight the innovative solutions it provides.
One way to make this 85 year old global leader stay up-with-the-times is with an internal communications podcast to educate employees on how the past informs the future.
Podcasting is the latest communications channel for this global steel wire technology company, with plants in 45 countries, serving customers in more than 130 countries.
During the pandemic, the CEO of this global technology company knew his remote workers needed to hear from him with support, empathy, and timely information about the company.
News and Culture
This independent nonprofit journalism organization, designed to counter the country’s deep polarization, embedded a reporter in Minnesota during the deadly government crackdown on immigrants, and produced a 14-part series, Six Days Inside Minnesota.
What do you get when you take two spouses of famous national politicians, add a leading women’s leadership coach, and put a famous guest on the hot seat? You get authentic conversations of love, life, and the challenges facing every couple in the Secrets of the Better Halves podcast.
A song’s lyric is more than just words on a page. Just ask fans of Bruce Springsteen to choose That One Lyric that shaped their lives, and the door will bust open with raw conversations about life and regrets, hopes and dreams. Bruuuuce!
Positioning clients in a positive light is a challenge for any company. For one firm with major government contracts, two retired pilots discussed flight safety, and once the mics were on, they sounded straight out of central casting!
Before food trucks took off, two entrepreneurs saw the trend early and launched festivals across New England. Truck Tales pulls back the window, revealing the characters and hijinks behind the scene and the stories that make this culture so fun.
Our own podcast is hosted by our fearless leader Ted Canova, who has a knack for getting straight to what actually matters, with leaders building employee engagement and company culture -- no jargon, no fluff, just smart insights.